JESS McALISTER
Jess McAlister is a seasoned marketer, entrepreneur, talent rep and brand development strategist with 16+ years of cross-industry expertise under her belt. Her current endeavor, Digital Golf Collective, Jess and her partner have successfully grown an agency hyper-focused on the golf industry- both talent management and brand marketing. Bridging the gap, optimizing opportunities, and advising for brands, talent, and agency partners alike, Jess brings her deep- rooted entertainment, lifestyle, and sports marketing experience, relationships, and passion to DGC.
Prior to starting her first agency, Jess spent years working at top agencies in niche markets leading, overseeing, and growing celebrity relation divisions as well as business development. Along with talent management, Jess consults brands and agencies developing consumer facing marketing strategies leveraging talent, procure talent for branded campaigns, PR and social media marketing, and executes mass-market campaigns for agencies and brands. Considered a multi-hyphenate, Jess is able to understand the bigger picture and reverse engineer a successful strategy and goals to materialize every vision.
SEAN GUERRERO
Sean Guerrero brings a diverse background in marketing, management, and entrepreneurship from both the public and private sector. With over 10 years of experience in the golf industry specifically, Sean founded multiple golf entities including Golfballed which became a trusted promotional resource to virtually all major golf manufacturers and upcoming golf brands alike.
Golfballed.com first started as a golf review website and ascended to the top 3 most trafficked sites in golf. Golfballed has since evolved and transitioned into a social media focused platform connecting influencers with golf brands.
Sean has worked as a marketing and social media consultant for brands like Cobra Puma Golf, Wilson Sporting Goods, Travis Mathew & many more. He has conceptualized and executed digital campaigns and multi-talent activations for brand promotions, product launches and on-site events.
Sean brings innovative digital strategies and creative branding to Digital Golf Collective, which have successfully optimized many companies’ ability to gain market share and visibility within the golf industry.
Connect with Sean // Instagram